Interview for Empathy
Conduct open conversations to surface motivations, pains, and aspirations.
Empathize
Empathize Phase
Empathize
Understand people, contexts, and motivations through immersive research.
- Immerse the team in real user stories and contexts.
- Spot bright spots and tensions that reveal unmet needs.
- Build empathy artifacts that anchor future decisions.
Tools in Empathize
Pick a facilitation guide to help the team move confidently through this phase.
Explorative Interview
Dive deep into contexts and routines to broaden problem understanding.
Empathize
Ask 5x Why
Uncover root causes by repeatedly questioning underlying reasons.
Empathize
Define
Jobs To Be Done
Map functional, emotional, and social jobs people attempt to complete.
Empathize
Define
Extreme / Lead Users
Learn from boundary cases to inspire new solution spaces.
Empathize
Ideate
Stakeholder Map
Visualize ecosystem actors and relationships.
Empathize
Define
Emotional Response Cards
Elicit emotional reactions to understand affective drivers.
Empathize
Empathy Map
Capture what users say, think, feel, and do.
Empathize
Define
Customer Journey
Map end-to-end experiences and touchpoints.
Empathize
Define
Prototype
AEIOU
Structure field observations into activities, environments, interactions, objects, and users.
Empathize
Peers Observing Peers
Facilitate peer-to-peer feedback to expose blind spots.
Empathize
Test
Trend Analysis
Scan cultural, social, and tech signals for emerging opportunities.
Empathize
Ideate
Context Mapping
Illustrate the situational landscape shaping user behaviour.
Empathize
Define
Presenter blocks
Launch a ready-made Marp deck to set the tone for your session.
Immersion & Observation
Establish mindsets and methods for empathetic research.
Render pending
Sensemaking the Field
Turn raw field notes into usable insights.
Render pending
Exercises
Run collaborative activities to turn insight into action with your group.
Field Journal Replay
20 minReplay key research moments and cluster observations into patterns.
Journey Moment Scan
15 minLocate delight and pain moments across a user journey.